Book catalog as investment portfolio?

Once you break even on a book’s costs, both your time and money, that book becomes an asset forever.

Hi,

I've spent years watching the indie publishing industry obsess over book launches. We pour endless energy into those first few weeks, treating them as the ultimate measure of success. After managing over 75 books throughout my career, I'm pretty confident in saying that we're thinking about this all wrong.

That’s not to say launches aren’t important.…