How each SCALE path responds to trends

How founders naturally respond to market trends, based on the five SCALE paths, and how aligning with your path can accelerate growth.

Hi,

One of the most reliable ways to understand how a founder is built is to look at how they respond to trends. People will tell you all sorts of things about their goals, values, and working styles, but nothing reveals the truth like watching what they do when the market shifts—especially when that shift is fast, noisy, or uncertain.

It’s the same logi…