The podcast I've been running with my husband for the past four years brings a lot of joy but I seriously need to learn how to monetise it! The pagan events/markets where we play (we're musicians) to trade are great fun plus I make sales with my books which helps. And usually sign-ups for my newsletter come from these events where talking to people in person is always a pleasure.
Amazing! So, it seems like your business is focused on these events, and when they don’t happen, you don’t make money. That used to be where I was, too, for a long time.
Do you want to monetize the podcast itself, or do you want to pull clients for it? Monetize can mean a lot of things.
Good question. I'm not even sure what monetising it would look like. Maybe it's an audience problem rather than an income one - guess what I've been listening to...
It's just really hard to monetize a podcast. The CPM is likw $25/1000, so until you get to 10,000+ subscriptions there's not a lot of money. There's more in sponsorships, but not for most people.
I think it's best to think of it as an audience problem, even if it will eventually be an income problem...once people listen to a podcast, good things happen, right?
Am I talking to Russell human or Russellbot? Because as we're talking about the podcast, I was going to ask you if you'd like to come on as a guest and riff on your Business Tarot. I am using it all the time and love it!
Sorry it's taken me two days to respond to this, I've been mulling it over.
It's a tough question to answer because so much in my life has changed in the last 18 months that I keep rationalizing reasons for why things from the past shouldn't matter to how I move forward.
But, if I'm honest, the two things that have and are growing with ease are my newsletter (even though growth there has stalled a little) and the Substack I started about 6 weeks ago.
It's where I get to be unapologetically myself, share the real parts of me with my readers. It's community and connection, which is where my soul thrives.
The podcast I've been running with my husband for the past four years brings a lot of joy but I seriously need to learn how to monetise it! The pagan events/markets where we play (we're musicians) to trade are great fun plus I make sales with my books which helps. And usually sign-ups for my newsletter come from these events where talking to people in person is always a pleasure.
Amazing! So, it seems like your business is focused on these events, and when they don’t happen, you don’t make money. That used to be where I was, too, for a long time.
Do you want to monetize the podcast itself, or do you want to pull clients for it? Monetize can mean a lot of things.
Good question. I'm not even sure what monetising it would look like. Maybe it's an audience problem rather than an income one - guess what I've been listening to...
It's just really hard to monetize a podcast. The CPM is likw $25/1000, so until you get to 10,000+ subscriptions there's not a lot of money. There's more in sponsorships, but not for most people.
I think it's best to think of it as an audience problem, even if it will eventually be an income problem...once people listen to a podcast, good things happen, right?
Am I talking to Russell human or Russellbot? Because as we're talking about the podcast, I was going to ask you if you'd like to come on as a guest and riff on your Business Tarot. I am using it all the time and love it!
Russell human, and yes! I'd love to :) email me your booking link and I'd love to come on.
Sorry it's taken me two days to respond to this, I've been mulling it over.
It's a tough question to answer because so much in my life has changed in the last 18 months that I keep rationalizing reasons for why things from the past shouldn't matter to how I move forward.
But, if I'm honest, the two things that have and are growing with ease are my newsletter (even though growth there has stalled a little) and the Substack I started about 6 weeks ago.
It's where I get to be unapologetically myself, share the real parts of me with my readers. It's community and connection, which is where my soul thrives.
Given that I think you're a forest/evangelist with a little aquatic maybe thrown in, I think this makes sense.